Says Lang, "We have sold trailers to Europe in the past, but with the new consolidated laws for all the (European Union) members, the trailer will now need to be 'type approved.'" models, and those trailers had to receive approval to be sold under new European Union rules, Johnson says.
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Specifically, it needs to figure out how to stack them so it could haul more units at a time, and also to coordinate the transportation so that it can avoid moving empty containers back to the plant after its trailers have been delivered to a location, Lang says.įor the European market, EZ Loader modified its boat trailers slightly, with different signal lights and braking systems than its U.S. The company needs to figure out a way to transport the utility and specialty trailers more efficiently to distributors and retailers. And there's a lot of business competition."īill Lang, vice president of EZ Loader, says utility and motorcycle trailer sales accounted for less than 1 percent of the company's overall volume in 2009, but the company is shooting for those trailers to make up 3 percent of its volume this year.ĮZ Loader is limiting its marketing of the new trailers to the region around its Arkansas plant because it can price them more competitively there than in other parts of the country because of transportation costs, he says.Įventually, though, says Lang, "We want to sell the utility trailers nationallythat's our goal." He adds, "It takes a few years to grow (that new segment of business). Johnson says any additional sales from the utility and motorcycle trailers will be welcome, and what he calls "plus business." It now makes utility trailers, with wood or metal floors, to haul tractors, cars, lawn mowers, golf carts, and all-terrain vehicles, he says. The company has been making boat trailers since 1953. The company makes those non-marine trailers at its plant in Midway, Ark., and for now is marketing them only within a few hundred miles of that plant, due to transportation costs. boating industry, began manufacturing and selling utility trailers, landscape trailers, and other specialty trailers early last year, and Johnson says sales of that new line should give the company a boost. Meanwhile, EZ Loader, which has been hit hard by the downturn in the U.S. "Building to one standard is really the only way for us, manufacturing over here in the U.S., to be competitive making boat trailers for and selling to the European market," Johnson says. Johnson says the company now only has to build to one standard to sell boat trailers in Europe, compared with the past when it had to build to each country's standard. President and owner Randy Johnson says a modified version of the company's venerable boat trailer line recently cleared the final hurdle to be "European type approved."
has taken steps to diversify by winning regulatory approval to sell its boat trailers throughout Europe and by launching a line of utility and motorcycle trailers in the U.S. marine industry in a downturn, longtime Spokane manufacturer EZ Loader Boat Trailers Inc.